Mimi and Alex Ikonn are serial entrepreneurs focusing on lifestyle businesses. What began as a $20,000 investment from a personal line of credit turned over the next 8 years into a premium beauty lifestyle company with 250,000+ customers in 165+ countries. Luxy Hair grew largely from social media and word of mouth including their YouTube channel which has 3.2+ million subscribers, half a billion views, and is one of the world’s biggest hair related channels. Luxy Hair is ranked in the top 2% of the best places to work in Canada. In
late 2018, they successfully exited from this business when it was acquired by Beauty Industry Group.

The Ikonns mission is to deliver value to the world and to build brands and products that people love.

Since leaving their first business, they continue their mission of delivering value to the world. They have another company now - Intelligent Change which created the mindfulness journal movement and created products like the Five Minute Journal which has sold 500,000+ copies around the world and Productivity Planner with over 100,000+ sold.