For over 25 years, John Assaraf has been seeking and finding the secrets to success—both in business and in life.

John Assaraf is a two time New York Times bestselling author, lecturer, business growth expert and entrepreneur.

His expertise for achieving the psychology and strategies for success in life and business has him as a frequent guest on Larry King Live, Anderson Cooper 360, The Donny Deutsch Show, Ellen DeGeneres and numerous radio and print media worldwide.

John appeared as one of the featured experts in the movie “The Secret” which he helped launch into a worldwide phenomenon and in the PBS special “Quest for Success” with the Dali Lama and Richard Branson.

In the past 25 years, he has grown four multimillion dollar companies and his current company OneCoach has helped over 5000 small business owners’ increase revenues profits and value.

His first book, Having it All, made it to The New York Times and The Wall Street Journal bestseller lists. In 2008 his Second Book "The Answer" Grow any business, achieve financial freedom and live an extraordinary life, also became a runaway hit making it to New York Times and Wall Street Journal bestseller lists with 60 days of it.

His business passion is OneCoach, a company dedicated to helping small business owners and entrepreneurs grow their businesses so they can live extraordinary lives.

John resides in Southern California and his passions are spirituality, his family, traveling, cooking, exercise, and making a significant and positive impact in the lives of others.