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Home/Luminaries/Immy Lucas

Immy Lucas

Immy Lucas

Confirmed Luminary

Immy Lucas

Imogen Lucas, known on Instagram as Sustainably Vegan, is the creator of the YouTube channel Sustainably Vegan and environmental movement, The Low Impact Movement.

Low Impact Movement is an educational platform that helps people reduce personal waste and spreads awareness on the waste pandemic - believes 'consumers have more power than they think they do'.

Critiquing the complete demonization of plastic, and suggesting the focus should be shifted to single-use plastic, Lucas explores how having a perfectionist mentality with zero-waste can harm your mental health.

She often says: “Start small, I started with a coffee cup, that's the only thing I changed, and then suddenly now I pretty much live a zero waste lifestyle”.

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