Publishing a book can significantly boost your credibility, reach, and income. For wellness experts, coaches, and practitioners, selling a book is an excellent way to establish authority, connect with a broader audience, and provide value in a lasting format. But where should you publish your work to reach the right readers? Here’s a breakdown of the top platforms for selling wellness books in 2025.

1. Core Spirit

Core Spirit is a specialized platform for health, wellness, and spirituality experts. By listing your book on Core Spirit, you’ll reach a targeted audience that is already interested in personal growth, health, and wellness topics.

What Makes Core Spirit Ideal for Wellness Books:

• Niche audience that aligns with wellness themes.
• Zero commission on book sales.
• PPC feature available to boost visibility among potential readers.

2. Amazon Kindle Direct Publishing (KDP)

Amazon is the world’s largest online book retailer, making Kindle Direct Publishing (KDP) a popular choice for authors. Through KDP, you can reach millions of potential readers globally, and the platform offers competitive royalty options.

Key Features:

• Massive audience reach and built-in search visibility.
• Customizable pricing and royalty options (35% or 70%).
• Amazon’s advertising tools to boost book visibility.

3. Apple Books

Apple Books is an excellent option if you want to tap into the iOS ecosystem, with millions of Apple users who are willing to pay for quality content. Publishing on Apple Books can elevate your book’s presence, especially among premium readers.

Key Features:

• Access to Apple’s vast iOS user base.
• High-quality presentation with customizable pricing.
• No exclusivity requirements, allowing you to sell on multiple platforms.

4. Barnes & Noble Press

Barnes & Noble Press allows authors to publish both print and digital books and offers distribution to Barnes & Noble’s online and in-store shoppers. It’s a strong choice if your target readers are in the U.S.

Key Features:

• Access to both online and physical
• Customizable royalty structure.
• Opportunities for print book distribution.

5. Kobo Writing Life

Kobo’s platform has a significant international presence, making it ideal for authors targeting readers outside the U.S. Kobo Writing Life partners with local retailers in over 190 countries, providing wide exposure.

Key Features:

• Extensive international reach.
• Flexible pricing and royalty options.
• Partnerships with local retailers for better visibility.

When it comes to selling wellness books, choosing the right platform is essential. Core Spirit stands out as an excellent choice for wellness practitioners due to its niche audience and zero commission policy. By publishing on one or more of these platforms, you can maximize your book’s reach, build credibility, and generate revenue.