<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1514203202045471&ev=PageView&noscript=1"/> Spotify’s Move Towards an Artist-Centric Model: A Deep Dive | Core Spirit

Spotify’s Move Towards an Artist-Centric Model: A Deep Dive
Nov 21, 2023

In the ever-evolving landscape of the music streaming industry, changes are constant, and Spotify, one of the giants in the field, is not exempt from this phenomenon. With a significant shift in its approach, Spotify is paving the way for an artist-centric model, set to be rolled out in early 2024. But what exactly does this mean for artists, and how will it impact the music industry as a whole?

  1. Minimum Annual Streams Requirement:
    The most significant change is the introduction of a minimum annual stream threshold before an artist’s track starts generating royalties on Spotify. In the past, if your music played for more than 30 seconds, you earned a small royalty per stream. However, this is about to change. Starting in quarter one of 2024, each track will need to accumulate a set number of annual streams before generating any royalties. While this move aims to combat fraud and artificial streaming, it poses challenges for independent artists, as they will have to reach a certain threshold before seeing any income from their work.

  2. Financial Penalties for Distributors:

Spotify is taking a strict stance on fraud detection, and it claims to have the most advanced anti-fraud technology in the industry. They have already taken action to remove tracks that were streamed illegitimately. However, this stringent approach also means that distributors and music labels will face financial penalties when fraudulent activity is detected on the music they’ve uploaded to Spotify. While this may help combat artificial streaming, it has raised questions about the fairness of penalizing artists who may receive only a modest number of streams.

  1. Minimum Length for Non-Music Noise Tracks:

Spotify also plans to implement changes regarding non-music noise tracks. These are typically used for meditation, relaxation, or background sound while studying or working. Currently, such tracks are treated the same as musical content. However, starting in quarter one of 2024, Spotify will extend the minimum time requirement for these tracks before they can generate royalties. This means that creators of non-music noise content will need to wait longer before they start earning from their tracks.

While these changes are aimed at enhancing the fairness and transparency of streaming platforms, they pose both advantages and challenges. Independent artists and those just starting in the industry may find it more challenging to earn a living from their music, as they’ll need to reach certain thresholds to generate royalties.

As an independent music business consultant, I understand the need to diversify income streams and complement music production with alternative revenue sources. These changes will undoubtedly impact the way artists and their teams operate, and new marketing models may need to be established.

While these changes may make it more challenging for independent artists, only time will tell how they will affect the music industry as a whole. It’s a pivotal moment, and artists, labels, and distributors will need to adapt to the evolving landscape of music streaming.

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