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Tips for Managing and Growing Your Fitness Business
Apr 5, 2020

Reading time 2 min.

Starting a fitness business is an excellent way to share your love of health and exercise with others. Whether you’re a personal trainer whose office is a spare room in your home or you run a small gym, how you do things matters. Here are 6 tips that can help you manage and grow your fitness business.

Develop a System

One of the first things you need to do to successfully manage your fitness business is to develop an operational system. Take the time to map out a system for every part of your business. How will you manage messages from potential (or existing) clients? What sort of supplies will you provide? What will you do when you run low on supplies? Having a well-planned strategy in place helps you to avoid serious unnecessary headaches.

Focus on Your Clients First

No matter what type of fitness business you run, you need to put your clients first. Your clients will notice when you put their health and happiness before your business and it will truly make a world of difference.

One of the biggest ways that putting your clients first helps your business grow is that your clients will talk to their friends, family, and co-workers. Word of mouth is incredibly powerful. Others hear first-hand accounts of positive experiences and are more likely to come to you for their fitness needs as well.

Optimize Your Website

When looking for just about anything, most people start their search online. Websites are a vital part of any business. An optimized website allows your target market to find you more easily. Incorporate keywords throughout your landing pages and content.

If you operate locally, incorporate local keywords for those performing “near me” searches and don’t forget to claim your Google My Business listing. Likewise, if you offer fitness services online, be sure to include keywords that will help those looking for online fitness advice.

Provide Educational Content

Content is an important component of your website. Not just any content will do, though. You need to provide your website visitors with useful, educational content that provides them with relevant information. This can be in the form of written blogs, video content, infographics, and more.

In addition to providing educational content to your clients, it’s a good idea to consider continuing your education as well. Taking online business courses like the ones offered for a USC online MBA can help you to improve your business knowledge and take the appropriate steps to run and grow your business successfully.

Post on Social Media

Businesses don’t just have websites anymore. They also have social media accounts. Social media provides you with a unique way to connect with your clients and your target audience. You have the opportunity to share information about your business, provide valuable information, and make connections.

Be active on your social media accounts. Post regularly. Don’t just advertise though. Provide updates, share relevant articles, and encourage engagement with questions or polls. Use the appropriate hashtags so you can be found in social media searches. When your followers ask questions, take the time to answer.

Share Success Stories

Another effective way to help grow your business is to share testimonials and transformations. This helps to show your credibility. Transformations are visual proof of the effectiveness of your business. Post testimonials and transformation photos to your website and your social media accounts. If you’re posting photos, be sure to ask your clients for permission first.

Your fitness business allows you the opportunity to help others reach their health and wellbeing goals. Proper management, effective marketing, and service that goes above and beyond can help your business grow and succeed.


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