The Importance of Eco-friendly Packaging
Mar 31, 2020

Reading time 3 min.

In the hyper-competitive business world that we live in today, companies must do all they can to try and win the attention of their potential customers. Undoubtedly, one of the key areas that businesses must focus on is their packaging design and how it appeals to their target customer base.

Typically, you will come across big, bright, flashy designs that are intended to entice their target market and draw them in. However, over recent years it has become increasingly important for companies to consider using eco-friendly options for their packaging designs, too.

Over the last few years, there has been a massive rise in demand for eco-friendly packaging and products, and now companies more than ever are looking for alternatives to their standard packaging strategies.

So what exactly does it mean for packaging to be eco-friendly? Simply put, eco-friendly packaging does not harm the environment in any way, shape, or form during their production, use, or disposal.

With that being said, let’s take a look at some of the critical areas highlighting the importance of eco-friendly packaging.

Improves Brand’s Image

As the demand for recyclable and eco-friendly packaging continues to rise, so too does the importance of brand complying with this demand and switching to more eco-friendly solutions.

Consumers are now more conscious than ever of the products that they purchase and how they impact the environment. What better way to show an eco-conscious consumer that you care about the environment and the sustainability of your products by presenting them in eco-friendly packaging?

Eco-conscious consumers will most likely seek an alternative if the brand that they frequently buy refuses to switch to a more sustainable packaging alternative. It has become one of the most significant consumer trends over recent years, and companies who fail to adapt to this shift will more than likely begin to lose some of their customer bases.

The flip side of this is also true. If a company does implement eco-friendly packaging and has a clear goal to become more sustainable, then it will most likely develop a stronger brand image and will lead them to acquire new customers and retaining the loyalty of those customers that they already have.

After all, not many people would want to avoid purchasing a product due to it being eco-friendly.

Company Social Responsibility

Companies must recognize the key role that they play in the battle against climate change, pollution, and the harmful effects that unsustainable products and packaging can have on our world.

Large corporations often act as trailblazers for a wide variety of trends in the market, and more often than not, the smaller sized companies will follow suit. This is what makes it crucial that they incorporate solid corporate social responsibility practices and minimize the adverse effects that they cause the environment.

Not only will it help to protect our environment, but it will also more than likely to improve their sales figures, too. According to one study, “91 percent of global consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues.”

On top of that, Nielsen Global Survey on corporate social responsibility stated that over half of respondents across the world said packaging designs influence their sustainable purchase decisions.


Introducing eco-friendly packaging has the power to transform a company’s brand image and set them above from its competitors. Companies that use eco-friendly packaging as a means to market their product in innovative and thoughtful ways will likely outperform their competitors.

In fact, in a recent survey, 51 marketing managers were asked what the most important factors were when making decisions about packaging. Unsurprisingly, the number one answer was whether or not the packaging was environmentally friendly or not.

Put it this way; if there are two identical products next to each other on a store shelf and one of them reads “made from 100% eco-friendly materials that will completely biodegrade in 10 years or less”, while the other one says nothing, it is much more likely that the consumer will opt for the eco-friendly option.

What are some methods of eco-friendly packaging?

Last but not least, let’s take a look at some methods that companies can implement to make their packaging more eco-friendly:

● Cardboard and paper packaging

● Eco-friendly/biodegradable plastic

● Plant-based/organic packaging

● Multi-use packaging

● Eco-friendly ink

● Corn starch packaging

● Biodegradable bubble wrap

The list goes on. There are seemingly countless ways to implement eco-friendly packaging. The more innovative a company is with its design, the better it helps to boost their brand identity and awareness and shows that they have a keen interest in their corporate social responsibility.

At this point, it seems that eco-friendly packaging is no longer an option for companies; it has become a necessity if they are to survive in this ever-changing consumer conscious world.

Leave your comments / questions for this practitioner

To write a comment please
Category filter
Concern filter
Type filter

All categories

Cognitive Psychology
$99 USD
Check Your Vibes! Find out how much Positive and Negative energy you have!

The Energy Leadership™ Index (ELI) assessment is the proprietary, research-backed assessment tool, created by iPEC, that takes something abstract, like the way a person views the world, and turns it into something tangible—a metric that you can see and feel and even reevaluate in the future.

You’ve probably taken personality tests, like Myers Briggs, DiSC, and Enneagram, but this is different. And transformational.

The ELI is an attitudinal assessment tool that captures how an individual currently perceives and approaches work and life. This means that you learn to make change happen in real-time when you encounter a moment of self-doubt, fear, or frustration.

With the awareness and insights gained through the Energy Leadership Index debrief, you have the opportunity to reshape your attitudes and worldview and transform your life into the one you envision.

Our worldview is the result of a combination of many different aspects: our past experiences, level of consciousness, perception of situations. Each of us has a unique combination of all seven levels of energy which, in turn, creates your typical viewpoints, perceptions, and beliefs about life.

Learning about your energetic makeup can help you to reframe your perspective, shift your consciousness, and increase your energy level as a result. Discover your unique energetic makeup by taking an ELI Assessment!

This comes with an hour debrief - As an FYI the price is what it is because there is a price to me- I have to pay the institution for the assessment and the scoring. Then I'll walk you thorugh your results.

David Jacks
Emotional Stress Release
$80 USD
healing session
Oxygen to the rescue! Great for Mental Health, Brain Injury, Detox, inflammation

Hyperbaric Oxygen Chambers are one of the oldest and safest treatments available. Oxygen detoxifies and heals. I was introduced to Hyperbaric Oxygen Chambers (HBOC) by Dr. Amen, a world reknown Psychiatrist. Oxygen is great for ADD, Mood Disorders, Trauma, Insomnia, Brain injuries, Wound healing and Inflammation.

This is from Dr. Amen's Clinic: "If you are struggling with a mental health condition, recovering from a concussion or traumatic brain injury (TBI), or dealing with cognitive or memory problems, hyperbaric oxygen therapy may be for you. People all over the world have reported recovering from a variety of conditions and experiencing dramatic improvements with this type of popular therapy."

Most people will feel a difference off of one treatment, especially if you typically have trouble sleeping. You will sleep like a rock.

David Jacks
Bach flower therapy
$35 USD

**This type of service is ONLY for clients who already know the remedies they want to take.

The standalone treatment bottle service is offered to US residents only .**

Iose Cocuzza, NC, CGP, BFRP
Bach flower therapy
$70 USD

After the initital BF consultation a personalized remedy mix is taken over the following 3 weeks.

After that time, a client may choose to come back for a follow-up session to review the remedies and to see if any additional remedy is required.
( follow-up remedy mix included - US residents only).

Follow ups consultations are 30-45 minutes long.

Iose Cocuzza, NC, CGP, BFRP

Related Articles

View All
Registered individuals enjoy all the possibilities of Core Spirit.