Why Purchase Traffic?
Imagine you want to travel from point A to point B. You want to move from your current situation to a rich and comfortable life.
Picture yourself driving a car with an automatic transmission, but without any driver-assistance features. You're in control. However, you’re not pressing the gas pedal. The car is moving slowly on its own, with minimal fuel consumption.
At this pace, reaching your destination will take forever. To accelerate, you need to press the gas pedal, which will increase fuel consumption but also your speed.
If you press the gas too hard, the speed will increase significantly, but you might lose control and crash. In our scenario, this means wasting your budget on an offer that doesn’t resonate with the target audience. Money will be lost, and there will be no inquiries or sales.
Additionally, you don't know the exact route, only an approximate direction. So, flooring the gas pedal right away isn’t wise; you need to accelerate gradually. Once you hit the highway, you can press the pedal to the metal.
On the other hand, if you only press the gas pedal lightly and buy very little traffic, nothing will change. Even without buying traffic, you may still get some views, a few inquiries, and occasionally a sale. But these happen rarely. For example, if you start buying traffic at $1 a day, it’s almost like spending nothing. Let’s say it takes $100 to make one sale. At this rate, it would take you 100 days to find one customer.
Therefore, it makes sense to choose a moderate budget that will have a noticeable effect while allowing for several attempts. Start by spending $20-$50 a day with a minimum overall budget of $500-$1,000. For example, if you set an ad budget of $20 a day, it will last 25 days. During this time, you'll receive some inquiries or messages, or even make some sales. You'll be able to tweak your offer several times as you gather feedback from the audience that reaches out.
The goal is to start making regular sales. First, aim for one sale every three days, then one sale per day.
When you start generating regular sales and consistent revenue, you’ll gain confidence. You'll be able to increase your budget and simultaneously expand your business.
What Metrics are Important and How to Track Them?
The most crucial metrics are how much you spend on advertising and how much you earn — CAC (Customer Acquisition Cost) and LTV (Lifetime Value).
The internet is full of tools for building websites, purchasing ads, working with social media, messengers, etc. Many people spend years trying to create a growth infrastructure from these myriad tools. Core Spirit contains all the components you need in one place. This allows you to quickly get started and focus on working with clients and generating revenue rather than having to become a programmer to piece it all together.
If you follow the recommendations, your sales cycle will quickly become operational and scalable.
We approach all advertising channels, including Core Spirit, with a pragmatic mindset. How much money do we invest per unit of time, how much do we get back, and how quickly? This is the hallmark of a functioning business.
Achieving this level of a functioning business requires fine-tuning. Since we don’t know exactly who our customers are, what's on their minds, or what they want, we make assumptions and formulate an offer.
An offer is straightforward: it’s a promise to do something in the future that the buyer desires. If this promise aligns with the client's interests, they will start considering whether they trust this promise. If not, they will close the site.
All our texts, pages, and posts are dialogues with the buyer. If the buyer responds by making a purchase or contacting us for more information, that's good. If nothing happens, it's the buyer’s way of saying ‘no.’
Often, the initial assumptions about what the client wants don’t align with their desires, resulting in low conversion rates. Clients briefly glance at headlines, find nothing useful, and leave. The headline, the first paragraph, and the image must attract and hold attention.
We’re all constantly distracted by social media, messengers, the fridge, etc. We seek distractions everywhere. The average time a client dedicates to your ad is about 3-5 seconds. During this time, you must catch their attention by clearly showing the benefit they will receive if they spend another 15-30 seconds reading the description. The image should grab attention; it doesn’t have to precisely reflect the session.
If the headline and preview are effective, your cost per click will drop, your CTR (click-through rate) will increase, and more clients will visit your service page for less money.
Next, We Will Discuss:
- How to gradually ramp up and control the process?
- Why it’s easier to achieve significant results on Core Spirit than on social media.
- How to write a service description to increase the chances of inquiries and sales.
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