Tai Lopez is a famous self-help expert of the online business world started out on Facebook,using it as a marketing tool as far back as 2008. He initially became popular thanks to a YouTube video in 2015 shot in his garage, exhorting the benefits of books over Lamborghinis. In 2016, he told Entrepreneur.com he advises aspiring influencers to consider using Instagram stories and Snapchat, as the nascent platforms are "more powerful than anything, other than YouTube."