It's not uncommon to see 'natural' and 'green' plastered across every cosmetic product these days. Unfortunately, these marketing buzzwords don't often reflect the ingredients and practices behind most makeup labels. Don't worry, though. We've searched the industry far and wide to find the very best cosmetic brands that live up to the natural, organic, and cruelty-free promises. These cosmetics are made from pure, earth-friendly ingredients and—rest assured—none of them are ever tested on animals.
1. 100% Pure
100% Pure aims to create the world’s purest organic and all-natural line of cosmetics, beauty products, and skin care. The brand’s vegan cosmetics are formulated with high-performing antioxidants, naturally occurring vitamins, and essential oils to give your skin maximum benefits. The brand even offers soaps and shampoos to complete your beauty routine!
2. Juice Beauty
Founded from a desire to create meaningful, healthy change in the beauty industry, Juice Beauty creates organic and natural clinically-validated skin care and vibrant plant-pigmented cosmetics. All of their products are vegan and cruelty-free, they utilize sustainable energy sources for production, and they’re USDA certified organic so you can feel good about what you’re putting on your skin!
3. Alima Pure
All Alima Pure products are formulated with the highest quality, purest ingredients for maximum impact—and the natural makeup brand never uses synthetic dyes or tests products on animals. We love the diverse shades and the brand's dedication to uncompromising natural and organic beauty.
4. W3LL PEOPLE
If you’re going for the perfect no-makeup look, W3LL PEOPLE is the brand for you. The cruelty-free and natural cosmetics in this collection are designed to nourish and soothe your skin while also giving you the color and coverage you desire. Plus, the line includes many vegan products we adore. We love how versatile and affordable W3LL PEOPLE’s handcrafted products are, especially the multi-use, monochromatic cream stick that works for lips, eyes, and cheeks.
5. Kopari Beauty
At Kopari every product starts with 100% pure, organic coconut oil sustainably sourced from small family farms in the Philippines. All the products are made with the purest intentions because we’re unnaturally obsessed with all things au naturel.
For pampering from head to toe—and a sweet treat for your senses—look no further than this coconut-inspired cosmetics. The expertly crafted formulas are designed to enhance the benefits of coconut oil, which deeply conditions hair, seals split ends, hydrates, and heals dry, cracked skin.
6. Au Naturale
Au Naturale has been a leader in the clean beauty revolution since 2011. Founded by a nuclear analyst looking for cosmetics that would be safe and nourishing for her skin, Au Naturale products are vegan, gluten-free, non-toxic, and paraben-free. These cosmetics are created to be refreshing and non-irritating for your skin. We love the classic lip colors and the numerous shades of foundation.
The best makeup brands blend natural, effective ingredients with nourishing vitamins and oils in skin care. Enter Ilia. This natural cosmetic brand is making formulas from scratch to ensure your makeup is the cleanest it can be. We love the multi-purpose sticks for travel and a compact makeup collection.
Kosås is on a mission to reinvent our beauty routines through intentional formulations and craft cosmetics. Founded by a chemist dedicated to clean and quality cosmetics, the brand's natural beauty collection is filled with nourishing botanical ingredients. We especially love the dimensional color you can achieve with the cream blush duos and the inclusive shades of face oil.
9. P/Y/T Beauty
P/Y/T Beauty was founded by Amy Carr and Mary Schulman—two women who were tired of all the BS ingredients in cosmetics. Prompted by their daughters, who were equally unimpressed with the long list of chemicals in US-made makeup, the women created products without harmful toxins. Shop this brand for no-BS concealer, eyeshadow palettes, mascara, and more.
Vapour Organic Beauty products contain only natural, healthy, and minimally processed ingredients. The company has earned a ‘Champion’ Safety status from the Environmental Working Group for Safe Cosmetics and is a member of the Leaping Bunny Program. Wear with confidence—Vapour’s organic cosmetics are never tested on animals.
11. RMS Beauty
RMS Beauty is renowned in the beauty world, and for a good reason. The brand's cosmetic collection is produced with raw, food-grade, organic materials that hydrate and illuminate your skin while enhancing and improving your already beautiful complexion. The brand is dedicated to transforming the way people use makeup, creating a product that is not only non-toxic but also healing and nourishing.